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Welcome to the LoyaltyLion Academy

Setting the standard for loyalty and retention marketers
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Enroll in the LoyaltyLion Academy today to start your learning journey from customer retention rookie to loyalty legend. 

Our modules, tutorials, and videos will transform you into THE customer loyalty expert in your business. They cover everything you need to know – from the basics to advanced tactics – to keep your highly-valuable customers engaged and spending for longer.

The benefits

Created by loyalty experts

We eat, sleep and breathe loyalty. We’ve distilled all that knowledge into the LoyaltyLion Academy so you get the most relevant and up-to-date knowledge on the subject.

Immediate business-wide impact

You’ll learn tactics that will make immediate improvements to your lifetime value, retention rates, and customer relationships.

Leave qualified

After you’ve completed all the modules you’ll get a sharable, personalized certificate marking you as a go-to loyalty expert.

A message from Charlie Casey, CEO of LoyaltyLion

We created LoyaltyLion back in 2012 because we knew that retailers needed to do more to create long-term emotional connections with their customers. With all this experience it felt like the right time to share everything we’ve learned with retailers, just like you. 

That’s why we’re excited to launch the new and improved LoyaltyLion Academy. We cover everything from building a business case for loyalty to setting up a loyalty program and measuring its success. We hope you enjoy!

Frequently asked questions

Is the LoyaltyLion Academy really free?

Yes. We love giving away our loyalty knowledge to help ecommerce brands build engaged customer communities from day one and scale in sustainable ways. 

What additional benefits does the LoyaltyLion Academy give me?

After completing the LoyaltyLion Academy, you won’t only be left equipped with the skills to do your current job better, you’ll also be able to add the qualification to your CV and LinkedIn to show you’re an ideal candidate for any future roles you go for.

What do I get when I complete the LoyaltyLion Academy?

Lots of knowledge of how to build customer loyalty (of course), a certificate, and a graduate pack that includes a social tile, website badge, and step-by-step guide to add the qualification to your LinkedIn profile so you can share your achievement with your wider network.

How long does it take to complete?

We estimate that LoyaltyLion Academy will take you about seven hours to complete. You can always drop in and out whenever suits you.

Will it be updated? 

We’ll update the LoyaltyLion Academy content all the time to make sure everything is accurate and engaging. If there’s anything in particular you want to learn about that you think we’ve missed, email marketing@loyaltylion.com.

Want to talk to one of our customer loyalty and retention experts?

Find a time that suits you and we’ll connect you with a member of our team. 
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