The LoyaltyLion Academy

See what each of our modules entails

  • 1
    Understanding customer loyalty
    • Introducing the loyalty lifecycle
    • The benefits of a loyalty program
    • What's in it for your customers?
    • Who owns customer loyalty?
    • Naming your loyalty program
    • Designing a landing page for your loyalty program – tutorial by Swanky Agency
    • Launching and promoting your loyalty program
    • Measuring the ROI of your loyalty program
    • End of module quiz: how much did you learn about customer loyalty?
  • 2
    Retaining loyal customers
    • Why invest in customer retention?
    • Understanding and measuring customer lifetime value
    • Defining your approach to points and rewards
    • Rewarding on-site activities
    • Rewards and promotions
    • Creating a tiered loyalty program
    • Subscription loyalty and rewards
    • Communicating points and rewards
    • End of module quiz: how much did you learn about loyalty and customer retention?
  • 3
    Turning one-time customers into repeat customers
    • Understanding and measuring repeat purchase rates
    • Understanding and measuring average order value
    • Using rewards to turn one-time shoppers into repeat customers
    • Using rewards to increase average order value and repeat purchase rates
    • Limiting basket abandonment with loyalty
    • How the back office experience affects customer loyalty – tutorial by Brightpearl
    • End of module quiz: how much did you learn about turning one-time customers into repeat customers?
  • 4
    Turning at-risk customers into loyal customers
    • Identifying at-risk customers
    • Measuring the cost of at-risk customers
    • Re-engaging at-risk customers
    • Re-engaging at-risk customers with digital advertising – tutorial by RetargetApp
    • End of module quiz: how much did you learn about turning at-risk customers into loyal customers?
  • 5
    Driving customer engagement
    • Onboarding into a loyalty program
    • Loyalty emails you should send
    • Writing effective loyalty emails
    • Personalising loyalty emails
    • Using social media to engage loyal customers – tutorial by Jumper.ai
    • End of module quiz: How much did you learn about driving customer engagement?
  • 6
    Securing customer advocacy
    • Identifying your biggest advocates
    • Loyalty programs and referrals
    • Loyalty programs and reviews
    • Social media and loyalty
    • End of module quiz: How much did you learn about securing customer advocacy?
  • 7
    Loyalty insights and analytics
    • Measuring customer retention
    • Measuring customer lifetime value
    • Measuring repeat purchase
    • Measuring average order value
    • Measuring Net Promoter Scores
    • Measuring customer advocacy
    • End of module quiz: How much did you learn about loyalty insights and analytics?
  • 8
    BFCM Loyalty
    • Blog: How to prepare your loyalty program for the holiday season
    • Webinar: Six ways to turn one-time BFCM shoppers into long-term loyal customers
    • Reading list: BFCM resources

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