The LoyaltyLion Academy
See what each of our modules entails
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1
A warm welcome from our CEO, Charlie Casey
- What you're going to be learning in the LoyaltyLion Academy
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2
Understanding customer loyalty
- What we're going to cover in this module 🎥
- Introducing the loyalty lifecycle
- The benefits of a loyalty program
- What's in it for your customers?
- Who owns customer loyalty?
- Naming your loyalty program
- Designing a landing page for your loyalty program – tutorial by Swanky Agency
- Launching and promoting your loyalty program
- Measuring the ROI of your loyalty program
- End of module quiz: how much did you learn about customer loyalty?
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3
Retaining loyal customers
- What we're going to cover in this module 🎥
- Why invest in customer retention?
- Understanding and measuring customer lifetime value
- Defining your approach to points and rewards
- Rewarding on-site activities
- Rewards and promotions
- Creating a tiered loyalty program
- Subscription loyalty and rewards
- Communicating points and rewards
- End of module quiz: how much did you learn about loyalty and customer retention?
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4
Turning one-time customers into repeat customers
- What we're going to cover in this module 🎥
- Understanding and measuring repeat purchase rates
- Understanding and measuring average order value
- Using rewards to turn one-time shoppers into repeat customers
- Using rewards to increase average order value and repeat purchase rates
- Limiting basket abandonment with loyalty
- How the back office experience affects customer loyalty – tutorial by Brightpearl
- End of module quiz: how much did you learn about turning one-time customers into repeat customers?
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5
Turning at-risk customers into loyal customers
- What we're going to cover in this module 🎥
- Identifying at-risk customers
- Measuring the cost of at-risk customers
- Re-engaging at-risk customers
- Re-engaging at-risk customers with digital advertising – tutorial by RetargetApp
- End of module quiz: how much did you learn about turning at-risk customers into loyal customers?
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6
Driving customer engagement
- What we're going to cover in this module 🎥
- Onboarding into a loyalty program
- Loyalty emails you should send
- Writing effective loyalty emails
- Personalising loyalty emails
- Using social media to engage loyal customers – tutorial by Jumper.ai
- End of module quiz: How much did you learn about driving customer engagement?
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7
Securing customer advocacy
- What we're going to cover in this module 🎥
- Identifying your biggest advocates
- Loyalty programs and referrals
- Loyalty programs and reviews
- Social media and loyalty
- End of module quiz: How much did you learn about securing customer advocacy?
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8
Loyalty insights and analytics
- What we're going to cover in this module 🎥
- Measuring customer retention
- Measuring customer lifetime value
- Measuring repeat purchase
- Measuring average order value
- Measuring Net Promoter Scores
- Measuring customer advocacy
- End of module quiz: How much did you learn about loyalty insights and analytics?
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9
BFCM Loyalty
- Preparing your loyalty program for the holiday season
- Webinar: Six ways to turn one-time BFCM shoppers into long-term loyal customers
- Reading list: BFCM resources